Review Influence by Robert Cialdini

Welcome

Welcome to my blog post: Review Influence by Robert Cialdini

Influence, a modern classic on the art of persuasion, shows us the mindset of why people say “yes”. He also explains how to use these these principles. Dr. Cialdini is an expert in the growing field of persuasiveness & influence.

Passion & Focus

His life long passion and years of focused and evidence-based research gives us a window on what causes people to change behavior. The results are contained in this book.

You’ll learn the six important influence principles and use them to become a master influencer. Additionally, you will learn to protect and defend yourself against these influence principles.

A communication Bible on the art of influence for people in all stations of life. As such, these principles of Influence will push you in the direction of life altering personal change and how to become a powerful force for success.

Cialdini’s 6 principles

Cialdini gives six principles of influence are as follows:

Reciprocity: If I do a task for you then you must do what I ask of you.

Scarcity: If I can’t possess it, I want it more.

Liking: If you appreciate me then you have more of a chance to do what I ask of you.

Authority: If you act and appear like somebody in authority then I will follow you.

Social proof: If we are ignorant of what to do we look to other people.

Commitment/consistency: If I declare something I will likely act in a manner consistent with that declaration.

Moreover, Cialdini spends a considerable amount of the book speaking about how to protect yourself from these factors of persuasion & influence.
Speaking of protection, one of his major points may seem low key. These influences are only unethical if used in a false manner. If used in truth they are valuable ways to persuade people.

Therefore, if you’re not using these principles already, you may need to consider how using these influences can be to your benefit in fighting unethical practices used against you.

These influences are everywhere. Just look around you. Certainly you cannot identify all these factors. It’s insightful to know how most individuals proclivities as they make decisions. Your goal is to pick up how these biases influence important decisions.

Read Influence the Art of Persuasion.

If you are looking for a work from home opportunity to put these principles into practice. Read the Millionaire Shortcut